My university background is in business. I have a Bachelor and Master degree in these fields. I know all about the importance of networking, how to present a product, etc… Yet, up until recently, I never had a business card to promote my photography business.
I had my reasons: no defined photographic style, no time (ya right!), procrastination, did not feel like I needed them, etc. At the bottom of my heart, I knew I needed to have them but I always undervalued these pieces of paper as ‘old school’ means to link with clients. Also, I never wanted to restrain my photography to a specific field, so what should I put on the card? These questions had been lucking in my head for a while when I finally decided to act and order a set of business card from MOO.com.
The concept is interesting: 50 cards, all with the same content on one side and up to 50 different pictures on the other. This way, I could have a few cards for weddings, few more for travel, portraits, life events, etc…
This way, I could always give to the prospective client a card that fits his needs. Or, even better, have him pick the card he prefers among the stack. People usually don’t trash stuff they like, so this is a great way to make sure the client is going to keep the card!
These cards can also serve as portable/disposable portfolio! While my iPhone was already good at it, I think these cards are a good complement.
So, after reviewing my picks in Aperture, I came out with 26 different pictures to illustrate various aspect of my portfolio. This is what came out of it:
The back of the card is as simple as it can be: my portrait and my email address. It was useless to write ‘photographer’, clients already know that and I wanted to keep the design clean. The lack of any specialty keyword means I can use the card in more circumstances.
The ordering process on the Moo website is as simple as it can be. Just make sure you have already cropped your picture in the aspect ratio corresponding to the desired card size.
Note: these cards are much more expensive than the ‘normal’ ones. In fact, for the price of these 50 cards I could have bought a box of 1000 boring cards. Yet, I think it is a much better investment because it increase my brand value and set me apart from the others. Also, I am sure these wont end up in the trash.
Looking back at it now, the only thing I would have done differently would have been to pick a more ‘personalized’ font for my email address and maybe put a small logo or branding item on the card. Well, I only have 50 of these so I can always add the improvements for the next batch!
If you are interested, you can click the link below to order a set. I think you will be pleased by the result.
MOO Business Cards, MiniCards, Postcards. Create unique cards using your own photos or designs to help your business stand out!
Edit: use the code 7SCS4A with the link above to get free shipping!