This week big news was Canon announcement of their wonder camera. If you have not see it yet, here it is.
You know what this reminds me of? Videos from the 60s saying everyone would own a flying car in 2000…
Some of the technologies highlighted in the video already exists and I am sure they are working hard on those that do not. Still, I believe it is all vaporware coming from Canon marketing department.
Think about it: why would Canon design a camera able to do everything in a single unit? We are talking here about a company that is over protective of its product lines and would rather limit customer options than cannibalize its sales. If you dont believe it, just think about where we were 18 months ago with Canon stalling the 5D MrkII firmware to protect the video division. To make it happen Canon would have to merge the DSLR, point and shoot and video (pro and consumer) divisions under a single entity. Unless there is a big mentality shift at Canon, I can’t see it coming anytime soon.
Instead of this presentation, I would have preferred seeing one about Canon vision of what it coming in the next 3-5 years. Then again, CEO are like politicians, they only promise stuff that is going to happen when they are out of the picture.
Am I the only one wondering where is the 3D?